VII VICTOR X WANG Campaign
2023, Shanghai‘Surreal Intoxications’ the title of the fashion film, created for London/Shanghai based designer Victor Wang, the concept of the film was all about the idea of voyeurism, the connection of visuals, and the idea that we are constantly being watched, and vice versa we are watching others. A commentary on contemporary societies of social media, and the need for validation from anonymous viewers. For the set we wanted to create a scene, using a 360 LED backdrop, that played multiple scenes to create a sense of a window in the technological age of modern society and the lack of connection in a world full of people. We wanted to show the idea of an ‘actress’, on set thinking the set is her real life, and not a set for a video shooting, which is why we the set is exposed.
Production