MUGLER
2025, Shanghai
51 PERCENT, launched it’s first direct-to-consumer retail pop up in Shanghai, we were commissioned by the brand to curate the retail experience, through creative spatial design, installation and retail management for the project. The pop up lasted for 4 days, held on Yuyao Road, the venue span across two floors, with its latest AW collection presented, fans of the brand were able to for the first time purchase the products in China. 51 Percent and BLOOP BLOOP remains collaborators, and will have upcoming projects launching in 2025.