FILA ECO LAB
2024,Shanghai
FILA ECO LAB project has launched this week in Shanghai, BLOOP BLOOP took over the entire building on Wuyi Road, in the Centre of the city. We designed and curated the space, which included a main installation, facade installation, retail display, workshop and an interactive game. The project consisted of a collaboration with BBC World. The pop up is an initiative by FILA to promote their efforts of sustainable practices in its supply chain, along with the connection to nature and wildlife.